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Finding Best Fit Colleges

The Princeton Review’s mission is clear: to help college-bound students find, get into, and pay for the school that is the best fit for them. During this session, The Princeton Review’s Editor-in-Chief Rob Franek, will discuss finding the best fit college for you while not breaking the bank. This presentation will also go over common hopes and worries that families face during the college application process (including the biggest one: what happens if a student gets into their dream school and cannot pay for it). The fact is that it has never been easier to get into college than it is now and it has never been harder to get into college than it is now.

During this discussion, Rob will help students and families understand more about the college admissions process, what colleges look for, how and why they’re selective, and how students wow them. Rob will also discuss being a savvy college shopper, looking past the marketing materials to help students find their best fit school. Where you go to college matters. So does finding the best school for you.

By attending this session, NSHSS members and families will gain the confidence you need to go after your dream college—and the tools you need to get there.


View the webinar recording.

Presenter - Rob Franek
Editor-in-Chief, The Princeton Review

Rob Franek is a nationally sourced expert on colleges and higher education. Over his 26-year career, he has been a college admissions administrator, publisher, editor, author, and lecturer. In his tenure with The Princeton Review, he has visited hundreds of high schools, colleges, and universities. He says the interactions he has with students, parents, educators, and administrators are among his most rewarding professional experiences.

Rob is the author of several books, including: College Admissions During COVID (October 2020), an updated edition of his College Admission 101 (May 2018), The Best 386 Colleges (August 2020), and The Best Value Colleges (February 2020). Rob is also the author of Colleges That Create Futures (May 2017) and co-author of If the U Fits: Expert Advice on Finding the Right College and Getting Accepted (March 2014). All are Penguin Random House publications.

As editor-in-chief at The Princeton Review, Rob is the publishing director of a line of more than 150 books. Available from Penguin Random House, the line includes test-prep guides, college and graduate school admission resources, and study aids. Rob also directs The Princeton Review's surveys of college applicants and their parents for its annual College Hopes & Worries Survey, as well as the company's surveys of administrators and students for its annual college and graduate school rankings.

Rob gives dozens of lectures and presentations a year. Among them are keynote addresses at national and regional conferences as well as college night events at high schools for students, parents, and teachers. He has delivered commencement addresses at universities and chaired panels at the National Association for College Admission Counseling conferences.

Rob has appeared on NBC TODAY more than two dozen times, as well as on ABC, CBS, CNN, FOX, NPR, and PBS programs. (Links to some of his television interviews are below.) He hosts several of The Princeton Review video series on Among them are his COVID-19 News & Updates, a series that features more than 95 videos and which has received hundreds of thousands of views. Rob's other YouTube video series includes the College Admission 101 Learning Playlist and Ask Us Anything. Collectively, Rob's YouTube videos have a total watch time of more than 50,000 hours.

Prior to joining The Princeton Review in 1999, Rob was a college admissions administrator for six years at Wagner College in New York City. He earned his B.A. in Political Science and History at Drew University (NJ), and serves on the university's Board of Trustees. Rob lives in Manhattan where he occasionally conducts historical walking tours of New York City for Sweet City Tours, a company he founded. Follow his tweets at @RobFranek

Rob's national television interviews in 2019-20 include:


 November 10, 2020 "College Admissions During COVID"


 May 16, 2020 "Differences Between the SAT and ACT"

CHEDDAR TV Closing Bell

 May 1, 2020 "Colleges Grapple with Fall Re-Openings""

CNBC On the Money with Becky Quick

  December 13, 2019 "Small Colleges at Risk"


  October 17, 2019 "Best 385 Colleges"