Vice President of Communications
Tony Betton Jr. is an Atlanta native, Emmy-nominated journalist, media entrepreneur, and youth advocate who currently serves as the Director of Programs & Communications for Usher’s New Look. In this position, he leads national storytelling campaigns, youth leadership programs, and content strategy across platforms. Tony first joined NSHSS in 2011 and quickly rose through the ranks from marketing specialist intern to student ambassador and Collegiate Council member to being a special campaigns leader. Over the years, he has been a scholarship recipient, event emcee, youth panelist, and lead host for Scholars Day events in Atlanta and Washington, D.C., and has represented NSHSS at the King Center’s “Salute to Greatness” Awards. In recognition of his continued service and impact, Tony received the Joseph R. Biden Presidential Lifetime Achievement Award and the President’s Volunteer Service Award in 2023.
Tony is the founder of The REP Zone, a multimedia and PR platform known for red carpet coverage, exclusive interviews, and youth-centered storytelling. His broadcast career spans roles with Good Morning America, FOX 5 Atlanta, Seacrest Studios, WSB-TV, and 21Alive News/INsight (lifestyle talk show), where he served as a morning news anchor and special projects reporter in Fort Wayne, Indiana. In 2024, he earned an Emmy nomination for his work on INsight as host and producer and has been recognized as a Media Trailblazer and Rising Star by Black Media Honors. Tony’s storytelling journey began as a performing artist and later evolved through internships, stage acting, and news production.
Through every season of life, Tony remains dedicated to helping the next generation build confidence, sharpen their voices, and REP their purpose. Whether through media, service, or education, Tony continues to represent the NSHSS mission of leadership, scholarship, and global impact.